How to use a content analysis tool like Frase

Of course, you could analyze the SERP manually by Googling the target keyword and scraping the top results, but this is a time-consuming process that a tool like Frase does in 20 seconds. These tools simplify your SEO efforts and give you features to write optimized content for this keyword. Several SEO content analysis tools help you identify the topics, keywords, phrases, and questions for your target query to create relevant, comprehensive, and high-ranking content. From your content plan, select a keyword you wish to target.Click the page and sort by descending impressions.įor example, when you introduce a new line of products or services, you’ll want to target keywords with commercial intent related to your products or services.This page has high impressions and low clicks and is a good candidate.

Choose a ranked, opportunity, or quick win page from the dropdown.Sort by impressions in descending order.Select your country from the country filter.You can use Google Search Console or use Frase Analytics to target opportunity, ranked, or decay pages. I’d target a page with keywords that already rank in the search results. So how do you choose the right keyword? If you already have a website You’d think it would be easy to choose the right keyword to target with hundreds of popular keyword research tools available.Ī keyword research tool can show you high volume, high commercial intent keywords but can you realistically rank on page 1 for it?Īt the other end of the scale, too many people choose cold keywords that no one is searching for or have no chance of generating any traffic at all. Step 1: Choose the right keyword to target No unique angle (information gains score).

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